Affiliate Disclosure

Last updated: 2026 | Website: bjornmyrholt.com | Owner: James Whitfield

Our Commitment to Transparency

At Bjornmyrholt (bjornmyrholt.com), honesty and transparency are the foundation of everything we publish. This page exists to clearly explain the commercial relationships we maintain with some of the betting sites and online casinos featured on this website, and to confirm that those relationships do not compromise the independence of our editorial content.

Please read this disclosure carefully before using any links or acting on any recommendations found on this site.

What Is an Affiliate Relationship?

Some of the links on bjornmyrholt.com are affiliate links. This means that if you click one of those links and subsequently register with, or make a deposit at, a betting site or casino operator, Bjornmyrholt may receive a commission or referral fee from that operator. This payment comes at no additional cost to you as the consumer. You will not pay more, receive fewer bonuses, or be treated differently as a result of arriving via an affiliate link.

This type of commercial arrangement is standard practice across the online gambling review industry and is fully compliant with the guidelines set out by the Federal Trade Commission (FTC) and relevant UK advertising standards. We are required by law and by our own ethical standards to disclose these relationships clearly and prominently.

How We Work With Operators

Bjornmyrholt maintains affiliate agreements with a number of licensed betting and casino operators. These agreements are entered into after a site has been assessed on its merits. Operators do not pay to be reviewed, and payment of commission does not guarantee a positive review, a high ranking, or continued inclusion on this website.

Not every operator mentioned on bjornmyrholt.com has an affiliate arrangement with us. Some operators are included purely because they are relevant to our readers, even where no commercial relationship exists.

Editorial Independence and Review Methodology

James Whitfield, the author and owner of bjornmyrholt.com, is solely responsible for the editorial content published on this site. All reviews, rankings, and recommendations reflect his independent assessment and are not subject to approval, editing, or influence by any operator.

James brings extensive knowledge of the UK gambling market to every review published on this site. His evaluation process is consistent, structured, and applied equally to all operators regardless of commercial status. The core criteria used when assessing any betting site include:

Licensing and regulation — only operators holding a valid UK Gambling Commission (UKGC) licence are considered for recommendation
Odds and market depth — competitiveness across major sports and events
Bonuses and promotions — assessed for genuine value and fair terms and conditions
User experience — ease of use across desktop and mobile platforms
Payment methods — speed, variety, and reliability of deposits and withdrawals
Customer support — responsiveness and quality of assistance provided
Responsible gambling tools — availability and effectiveness of player protection features

Affiliate commissions do not influence scores, rankings, or the overall conclusions drawn in any review. A site that pays higher commissions does not receive preferential treatment. A site with no affiliate agreement is assessed with the same rigour as one that does.

Your Responsibility as a Reader

Gambling involves financial risk. The content on bjornmyrholt.com is intended for adults aged 18 and over residing in Great Britain. Nothing on this site should be interpreted as a guarantee of winnings or as personalised financial advice. We encourage all users to gamble responsibly and to make use of the safer gambling tools available on every UKGC-licensed platform.

Questions About This Disclosure

If you have any questions about our affiliate relationships, our review process, or anything else covered on this page, you are welcome to get in touch directly with James Whitfield via the contact details listed on bjornmyrholt.com. We are committed to answering any queries promptly and honestly.

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